The Short Answer

This guide helps you decide what to do with any Meta Measure — whether to keep it, improve it, combine it, or archive it. Use the decision tree when a measure is underperforming, and the troubleshooting section when scores don't match your expectations.

The Meta-Measure Decision Tree

Use this flowchart when you're unsure what to do with an ingredient:

START: Evaluating an ingredient

├─ Coverage > 75%?
│  └─ YES → Is content power high?
│     ├─ YES → DECISION: Dilute. Keep but be aware it's not differentiating.
│     └─ NO → DECISION: Archive Now. This is noise.
│
└─ Coverage < 75%?
   └─ YES → Is content power high?
      ├─ YES → DECISION: Expand. Create more messaging around this.
      └─ NO → Is audience match good?
         ├─ YES → DECISION: Refine. Rewrite the description.
         └─ NO → DECISION: Archive or Combine. Too weak to keep.

Path 1: CREATE NEW INGREDIENT

When: You've identified a gap. Your best customers don't match any existing ingredient, or all your ingredients have low content power.

Steps:

1. Describe the pattern you see in your best 10 closed deals
2. Write a plain-language ingredient description (3–5 sentences)
3. Name it clearly
4. Launch and wait 24–48 hours for initial scoring
5. After 2 weeks, measure content power against one email campaign
6. If content power is high, expand messaging. If low, refine or archive.

Example: You notice three of your last five deals all mention "managing cloud migration projects." You create: "CTO or Infrastructure leader managing cloud platform migration" and test it against your cloud-readiness email sequence.

Path 2: REFINE OR COMBINE

When: An ingredient has potential but isn't performing. Either the description is fuzzy, or similar ingredients are diluting each other.

Refine an ingredient: